CREATE, INSPIRE.
Long Isle Cosmetic Surgery
A conversion centric web design project done for a marketing course.
Long Isle Cosmetic Surgery is a hypothetical company created for a Digital Media Marketing course. My independent project involved the development of a conversion-centric website based on knowledge of web metrics, as well as research into the cosmetic surgery industry on a general and local scale.
Key Components
30.22%
of women's cosmetic surgeries were Breast Augmentation. This is the most common cosmetic surgery for women as of 2019.
30-54
is the largest age group of women who receive cosmetic surgeries. They made up roughly 2/3 of all women's cosmetic surgeries in 2019.
Oct
is the earliest month for the primary timeframe for the marketing of cosmetic surgeries. Based upon the average timelines including consultations, prep, surgery, and healing, this timeline was determined.
Project Gallery
This above the fold display of the homepage is intended to capture a user's attention and inform them of the business and its specailties.
This timeline was developed based upon the average time frames for the respective sections displayed. The primary marketing time is intended to be used during the same time potential clients would be contemplating cosmetic surgery.
This website would feature an event goal or destination goal, being reaching the contact page and booking a consultation as a metric for success. Ideally, website viewers would eventually come to the contact page to book a consultation; from there, assuming they show up, it's up to the employees to make sure they go through with a cosmetic surgery.
This above the fold display of the homepage is intended to capture a user's attention and inform them of the business and its specailties.